CBP Master Executive - The CBP™ Tourism and Hospitality Certification provides the business or tourism professional with working knowledge of the essential concepts and skills required for developing, operating and sustaining a tourism industry. It is geared towards persons interested in ensuring that tourism projects are not only successful but longstanding. As such, it introduces basic concepts and issues in the industry and explores the different ways to plan, implement a profitable tourism project and improve and resolve issues associated with existing tourism projects or industries.
As well, this course looks at the philosophies involved in tourism marketing, managing customer relationships and maximizing the human capital of your organization. Finally, the course looks at issues of professional development which are essential for success in this dynamic industry. At the end of this course, it is anticipated that participants would have garnered the basic and essential skills, knowledge and expertise to make them industry-aware, customer-focused and hence successful tourism professionals!
The CBP™ Tourism and Hospitality Certification covers a wide range of topics in the tourism industry such as the business of tourism, developing and supplying tourism demand, types of tourism, tourism management, marketing, hospitality, customer service and communication skills in tourism. It also covers emerging issues in tourism like tourist safety and security.