Description: This comprehensive course introduces you to, and provides details for building The House of BRM, which includes the following three key aspects of Business Relationship Management:
1. The Foundation supports the BRM role and ensures it has the competencies to be effective and deliver value to both the provider organization and its business partners.
2. The Pillars define the BRM space in terms of Core BRM Disciplines: Demand Shaping, Exploring, Servicing and Value Harvesting.
3. The Roof protects Business Relationship Management as a key aspect of provider capability. It does this by ensuring clarity around the role, discipline, and organizational capability of Business Relationship Management in the context of the Provider Strategy and Operating Model.
There is also focus and details provided for the Four Core BRM Disciplines:
Demand Shaping stimulates, surfaces and shapes business demand for provider services, capabilities and products. It ensures that business strategies fully leverage provider capabilities, and that the provider service portfolio and capabilities enable business strategies. Most importantly, Demand Shaping is focused on optimizing the business value realized through provider services, capabilities and productsthat low value demand is suppressed while higher value demand is stimulated
Exploring identifies and rationalizes demand. Business Relationship Management helps sense business and technology trends to facilitate discovery and demand identification. Exploring is an iterative and ongoing process that facilitates the review of new business, industry and technology insights with potential to create value for the business environment. The key benefit of this discipline is the identification of business value initiatives that will become part of the provider portfolio of services, capabilities and products
Servicing coordinates resources, manages Business Partner expectations, and integrates activities in accordance with the business partner-provider partnership. It ensures that business partner-provider engagement translates demand into effective supply requirements. Servicing facilitates business strategy, Business Capability Road mapping, portfolio and program management
Value Harvesting ensures success of business change initiatives that result from the exploring and servicing engagements. Value harvesting includes activities to track and review performance, identify ways to increase the business value from business-provider initiatives and services, and initiates feedback that triggers continuous improvement cycles. This process provides stakeholders with insights into the results of business change and initiatives
Learning Outcomes
This course will also cover:
The characteristics of the BRM role
What it means to perform as a strategic partner, contributing to business strategy formulation and shaping business demand for the providers services
The use of Portfolio Management disciplines and techniques to maximize realized business value
Business Transition Management and the conditions for successful change programs to minimize value leakage
The BRM role in Service Management and alignment of services and service levels with business needs
The principles of effective and persuasive communication
The course has been segmented into several learning categories:
Course Overview
Key BRM concepts and the Business-Provider Maturity Model
Demand Shaping
Strategic Partnering
Business Capability and Value Management
Portfolio Management and Business Governance
Business Transition Management
Relationship to Service Management
Powerful Communications
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